Our Labyrinth design was initially inspired by an advert for a computer operating system company where there were squares moving in a stream.  I believe that the squares were representing computer data being processed. I liked the idea that the different-sized squares of data were like a natural flow of bubbles, but that the digital nature of the packages of data made them into uniform shapes.

Even though they have progressed into spirals they still have the digital data aspect to the design, perhaps the becoming-more-human-like that AI is bringing us. A kind of computer awakening, akin to the awakening of our species, but in an alien way.